10 Best CRM Software in India 2024
Customer Relationship Management (CRM) software is the backbone of modern business operations. Whether you run a small startup or a sprawling enterprise, effective CRM tools are indispensable for tracking leads, automating sales pipelines, managing customer interactions, and increasing profitability. India’s burgeoning market makes CRM software all the more essential to thrive in an intensely competitive environment.
India’s CRM landscape has transformed dramatically, with businesses adopting technology to streamline customer interactions and sales. The best CRM software doesn’t just manage customer relationships; it empowers your team with actionable insights, automates mundane tasks, and helps create unforgettable customer experiences.
Why Is CRM Software Essential for Your Business?
- Boost Efficiency: Eliminate repetitive tasks and streamline operations with automation tools.
- Enhanced Customer Insights: Get a 360-degree view of your customers, their preferences, and buying behavior.
- Scalable Solutions: Tailored for small businesses, startups, or enterprises with advanced features to meet evolving needs.
- Improved Collaboration: Enable teams to work together seamlessly by centralizing customer data.
- Revenue Growth: By improving customer satisfaction and retention, CRMs directly impact your bottom line.
Still wondering which CRM solution is right for your business? Keep reading to explore the top 10 CRM software in India.
Best CRM Software in India 2024
| CRM Software | Key Features | Ideal For | Pricing (Approx.) |
|---|---|---|---|
| SalezShark CRM | Relationship intelligence, sales automation | SMEs, Enterprises | ₹1,000/month onwards |
| CentraHub REMS | Real estate tools, cloud-based functionality | Real Estate Professionals | Custom Pricing |
| Toolyt | Lead management, data synchronization | Small Businesses | ₹700/month onwards |
| ActiveCampaign | Email marketing, CRM automation | Mid-Sized Businesses | ₹2,300/month onwards |
| Zoho CRM | Small business CRM, AI-driven insights | Startups, Small Businesses | Free – ₹1,600/month |
| Salesforce CRM | Sales forecasting, opportunity management | Enterprises | ₹7,000/month onwards |
| Kylas Sales CRM | Affordable, customizable CRM | Startups, Small Businesses | ₹1,000/month onwards |
| LeadSquared | Lead tracking, sales automation | Education, Real Estate | Custom Pricing |
| Pipedrive | Visual sales pipeline, automation | SMBs | ₹1,500/month onwards |
| Freshsales | AI-driven CRM, multi-channel communication | Startups, Enterprises | ₹1,200/month onwards |
| ClickUp CRM | Project management with CRM integrations | Teams of All Sizes | Free – ₹1,000/month |
10 Best CRM Software in India 2024
1. SalezShark CRM – The Shark of Sales Automation
Imagine having a personal sales assistant that not only keeps tabs on your leads but also understands the intricacies of customer relationships. That’s SalezShark CRM for you. Designed with Indian businesses in mind, this CRM combines relationship intelligence with cutting-edge sales automation.
Key Features of SalezShark CRM:
- Personalized Campaigns: Tailor customer engagement strategies based on detailed analytics.
- Sales Automation: Save time and boost productivity with automated lead scoring and follow-ups.
- Relationship Intelligence: Gain deeper insights into customer behavior to foster long-term relationships.
Who Should Use It?
SMEs and enterprises looking for a scalable solution that focuses on relationship-building.
Real-World Use Case
A mid-sized manufacturing firm in Delhi implemented SalezShark CRM to streamline its sales process. Within three months, the firm reported a 35% increase in customer engagement and a 20% rise in revenue.
Pricing
Starting at just ₹1,000 per user/month, SalezShark offers excellent value for money.
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2. CentraHub REMS – Tailored for Real Estate Professionals
Real estate isn’t just about properties—it’s about people. CentraHub REMS bridges this gap by offering a cloud-based CRM tailored specifically for real estate professionals.
Key Features of CentraHub REMS:
- Lead Management: Organize, nurture, and convert leads effortlessly.
- Real Estate-Specific Tools: Manage property listings, site visits, and customer preferences in one place.
- Cloud Accessibility: Access critical information anytime, anywhere.
Who Should Use It?
Real estate brokers, agents, and firms seeking to automate property management and client interactions.
Real-World Use Case
A real estate agency in Bengaluru adopted CentraHub REMS to digitize its operations. As a result, they cut administrative work by 40% and closed deals 25% faster.
Pricing
Custom pricing based on business needs.
3. Toolyt – Simplifying Lead Management
Toolyt takes simplicity to the next level. Its user-friendly interface ensures even non-tech-savvy teams can harness its power.
Key Features of Toolyt:
- Automated Lead Assignment: Never lose track of potential customers.
- Mobile Accessibility: Manage CRM tasks on the go with a robust mobile app.
- Seamless Integrations: Sync with key tools like Google Workspace and Microsoft 365.
Who Should Use It?
Small businesses looking for an affordable and straightforward CRM solution.
Real-World Use Case
A retail store chain in Mumbai deployed Toolyt to manage customer data. Within weeks, they noticed a 15% boost in lead conversions.
Pricing
Starting at just ₹700 per user/month.
4. ActiveCampaign – Master of Marketing Automation
ActiveCampaign is where CRM meets email marketing. With its robust automation capabilities, this tool ensures that no lead falls through the cracks.
Key Features of ActiveCampaign:
- Email Marketing Integration: Create targeted email campaigns to nurture leads.
- CRM Automation: Automate workflows to save time and increase efficiency.
- Customer Segmentation: Divide your audience based on behavior, demographics, or preferences.
Who Should Use It?
Mid-sized businesses that want to combine CRM functionalities with email marketing tools.
Real-World Use Case
An IT company in Pune leveraged ActiveCampaign to manage customer communications. The result? A 40% improvement in customer retention rates within six months.
Pricing
Plans start at ₹2,300 per user/month.
5. Zoho CRM – The Small Business Favorite
Zoho CRM is a household name in the world of small business CRMs. Its affordability and feature-rich platform make it a top choice for startups and SMBs.
Key Features of Zoho CRM:
- AI-Powered Insights: Predict sales trends and customer behavior with AI tools.
- Customizable Dashboards: Tailor your dashboard to focus on key metrics.
- Multi-Channel Communication: Connect with customers through email, social media, and phone.
Who Should Use It?
Startups and small businesses seeking an affordable yet robust CRM solution.
Real-World Use Case
A healthcare startup in Hyderabad used Zoho CRM to manage patient appointments and follow-ups. This resulted in a 25% increase in appointment bookings within three months.
Pricing
Free for basic users; advanced plans start at ₹1,600 per user/month.
6. Salesforce CRM – The Industry Leader
When it comes to enterprise-level CRMs, Salesforce CRM is the gold standard. Its advanced features cater to businesses looking to scale.
Key Features of Salesforce CRM:
- Contact Management: Keep track of all customer interactions in one place.
- Opportunity Management: Monitor sales opportunities and forecasts.
- App Marketplace: Access hundreds of third-party integrations through the Salesforce AppExchange.
Who Should Use It?
Large enterprises aiming to enhance their sales, marketing, and customer service efforts.
Real-World Use Case
A multinational corporation used Salesforce CRM to unify its sales teams across India. The result was a 50% increase in cross-department collaboration and a 30% boost in sales.
Pricing
Plans start at ₹7,000 per user/month.
7. Kylas Sales CRM – Built for Indian Startups
Kylas Sales CRM is a homegrown solution tailored to meet the needs of Indian startups. Its user-friendly design and affordability make it a strong contender.
Key Features of Kylas Sales CRM:
- Affordable Pricing: Get enterprise-level features without breaking the bank.
- Sales Automation: Streamline your sales pipeline with automation tools.
- Lead Scoring: Prioritize high-quality leads for better conversions.
Who Should Use It?
Startups and small businesses looking for an affordable CRM solution with all the essentials.
Real-World Use Case
A startup in Bengaluru implemented Kylas Sales CRM to automate its sales process. Within two months, they reported a 30% increase in lead conversions.
Pricing
Plans start at ₹1,000 per user/month.
8. LeadSquared – The Education and Real Estate Specialist
LeadSquared focuses on industries like education and real estate, offering tools that are tailored to specific workflows.
Key Features of LeadSquared:
- Lead Tracking: Track and manage leads across multiple channels.
- Workflow Automation: Automate repetitive tasks to save time.
- Industry-Specific Features: Tools designed for education institutions and real estate firms.
Who Should Use It?
Educational institutions and real estate firms needing specialized CRM capabilities.
Real-World Use Case
An education consultancy in Chennai adopted LeadSquared to manage student inquiries. This resulted in a 45% increase in enrollments within a year.
Pricing
Custom pricing based on business requirements.
9. Pipedrive – Visual Pipeline Powerhouse
Pipedrive is known for its intuitive interface and visual sales pipeline, making it ideal for SMBs.
Key Features of Pipedrive:
- Visual Sales Pipeline: Track deals and progress with an easy-to-understand interface.
- Customizable Features: Tailor the CRM to suit your business needs.
- Sales Reporting: Get detailed insights into your sales performance.
Who Should Use It?
Small to medium-sized businesses wanting a visually-driven CRM tool.
Real-World Use Case
A marketing agency in Jaipur used Pipedrive to organize its sales process. The agency saw a 20% improvement in deal closure rates within a quarter.
Pricing
Plans start at ₹1,500 per user/month.
10. Freshsales – AI-Driven CRM for Startups
Freshsales, part of the Freshworks suite, leverages AI to enhance sales and customer interactions.
Key Features of Freshsales:
- AI-Driven Insights: Use AI to predict customer needs and trends.
- Multi-Channel Communication: Engage with customers across email, phone, and chat.
- Customization: Adapt the CRM to your unique workflows.
Who Should Use It?
Startups and enterprises looking for a smart, AI-powered CRM solution.
Real-World Use Case
A SaaS company in Noida used Freshsales to optimize its sales funnel. The company achieved a 25% reduction in customer churn within six months.
Pricing
Plans start at ₹1,200 per user/month.
11. ClickUp CRM – Project Management Meets CRM
ClickUp is a project management tool with robust CRM capabilities, perfect for teams that juggle multiple tasks.
Key Features of ClickUp CRM:
- Task Management: Organize and track tasks alongside CRM data.
- Integrations: Connect with tools like Slack, Google Drive, and more.
- Collaboration Tools: Enable seamless team collaboration.
Who Should Use It?
Teams looking for an all-in-one tool that combines project management and CRM functionalities.
Real-World Use Case
A creative agency in Mumbai used ClickUp to manage client projects and CRM in one place. The result was a 50% improvement in project delivery timelines.
Pricing
Free for basic plans; advanced features start at ₹1,000 per user/month.
FAQs About CRM Software in India
- What is CRM software, and why is it important?
CRM software helps businesses manage customer relationships, streamline workflows, and improve sales efficiency. It’s essential for building long-term customer loyalty. - Which is the best CRM software for small businesses in India?
Zoho CRM and Kylas Sales CRM are excellent options for small businesses due to their affordability and ease of use. - Is cloud-based CRM better than on-premises CRM?
Cloud-based CRMs offer better accessibility, scalability, and lower maintenance costs compared to on-premises solutions. - How much does CRM software cost in India?
Pricing ranges from free plans to ₹7,000 per user/month, depending on features and scalability. - Can CRM software integrate with other tools?
Yes, most CRMs integrate with tools like Google Workspace, Microsoft 365, and marketing platforms. - What features should I look for in a CRM?
Key features include lead management, automation, multi-channel communication, and analytics. - Is CRM software suitable for startups?
Absolutely! Solutions like Zoho CRM and Kylas Sales CRM are tailored for startups. - Can CRM software help improve customer retention?
Yes, by providing insights into customer behavior and automating follow-ups, CRMs enhance retention rates. - What industries benefit most from CRM software?
Industries like real estate, education, retail, and IT benefit significantly from CRM tools. - Is there free CRM software available?
Yes, options like Zoho CRM and ClickUp offer free plans with basic features.
Conclusion: Choosing the Right CRM for Your Business
Selecting the best CRM software in India depends on your business size, industry, and specific needs. Whether you’re a startup eyeing affordability or an enterprise seeking advanced features, there’s a CRM for you. From the sales-driven capabilities of SalezShark to the AI-powered insights of Freshsales, the options are vast and varied.